Current results Swiss Payment Monitor 2/2024

Media release of August 22, 2024

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Mobile payment in 1st place for the first time

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Mobile payments have taken the top spot among all payment methods in Switzerland for the first time, measured by turnover and the number of all transactions, according to the latest Swiss Payment Monitor from the ZHAW and the University of St.Gallen.

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In Switzerland, mobile devices such as mobile phones, tablets and smartwatches are the most common means of payment. In terms of the total number of all transactions, this means the following compared to the survey 6 months ago:

1. mobile devices:                                 26.8% (+3.5 percentage points)
2. debit card (non-mobile use):         26.2% (-3.1 percentage points)
3. cash payment:                                  25.7% (+0.7 percentage points)

 

These are the findings of the 11th Swiss Payment Monitor conducted by the ZHAW School of Management and Law and the Center for Financial Services Innovation at the University of St.Gallen. A total of 1,700 people throughout Switzerland were surveyed in April and May 2024.

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Debit card most commonly used in shops

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If only in-store payments are considered, the debit card remains the most common means of payment:

 

1.    debit card (non-mobile use):         30.1% (-3.7 percentage points)
2.    cash:                                                   29.9% (+0.7 percentage points)
3.    mobile devices:                                20.1% (+3.8 percentage points)
 

In addition to Twint payments, which are usually booked directly from the account, the latter also includes payments with e-wallets such as Apple Pay, Samsung Pay or Google Pay, where a debit or credit card is stored.

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Credit card benefits from the growth of mobile payments

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A further breakdown by the billing product of a local payment reveals the following distinction: After debit cards and cash, credit cards are in third place with 23.6% (+2.0 per-centage points). Mobile applications such as Twint, which are charged directly to the ac-count, are in fourth place with 10.8% (+3.6 percentage points). 

“This result shows that paying with Twint along with the usual e-wallet solutions at super-market checkouts, in clothes shops or in restaurants, is becoming increasingly popular,” says ZHAW payments expert Marcel Stadelmann. “The majority of e-wallets are still based on credit cards, which is why they are benefiting from the growth in mobile pay-ments.”

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Bitcoin as an investment object

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Bitcoin is familiar to 96% of the Swiss population. However, large parts of the population lack basic knowledge about Bitcoin. Only 11% of respondents were able to answer all three knowledge questions about Bitcoin correctly.

Nevertheless, almost 14% of respondents own bitcoins. It is striking that bitcoins are primarily held by middle-aged men (30-44 years) with a high household income and a high level of education. 63% of these owners see bitcoins as an investment. By contrast, a critical attitude towards the Swiss franc or the anonymity of bitcoins as a payment option hardly play a role. “Bitcoin holders are even more critical of cash than the average, although anonymity is a potential advantage that links the two payment methods,” explains Tobias Trütsch, payment economist at the University of St.Gallen.